CTV should mean ads that run where viewers expect TV commercials. That means full-episode, professionally produced, long-form content streamed through connected devices. It excludes user-generated ...

In the current TV advertising world, less can mean more. For many, this means less ad frequency equals less weary TV consumers -- which should result in better advertising when it comes to brand ...

U.S. viewer attention to connected TV (CTV) ads grew to 51.5% during the first quarter of this year, up from 49.2% during the previous quarter, according to a new report from DoubleVerify and TVision ...

PALO ALTO, Calif.--(BUSINESS WIRE)--AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, is bringing performance-based buying to connected TV (CTV) within its powerful mobile ...

The rapid expansion of supply-side platforms (SSPs) is significantly transforming Connected TV (CTV) advertising, adding layers of complexity for media buyers. Leading platforms like Netflix and ...

And, if it is, what does the age of “TV 2.0” mean for advertisers? Harry Menear takes a look a the CTV streaming landscape, and the dangers of simply reinventing what went before... There’s a ...

The Interactive Advertising Bureau (IAB) has developed an industry guide and road map for developing conversion APIs (CAPI) for the connected TV (CTV) ecosystem to support measurement, privacy-safe ...

The Interactive Advertising Bureau (IAB) is working to establish connected TV (CTV) media as a performance channel, and has released its first guidelines mapping out how the implementation of ...

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

AppLovin Corporation’s APP evolution from a mobile-first ad platform to a diversified advertising powerhouse is accelerating, supported by its expansion into web advertising and connected TV (CTV). A ...

We met Teads’ head of CTV, Dan Black, to hear about the challenges facing advertisers looking to get into CTV, and what the major trends and opportunities in the space are. Connected TV (CTV) is ...