In a recent Levi's advertisement, Marshall Hart stands under billowy clouds, looking into the distance, holding a shovel across his shoulders. He wears a long-sleeve shirt, a rugged-looking work vest ...
Earlier this year, Got Milk released an ad series targeting men who evidently suffer greatly when their female partners have PMS. Change.org created a petition denouncing the pictures that showed ...
The CSR budget of Philip Morris in the Philippines has not gone below US$1 million a year since 2008 MANILA, Philippines – Tobacco companies are at the forefront of the corporate social responsibility ...
Brands using native ads to spread the word about their corporate social responsibility (CSR) efforts need to make sure they avoid a focus on promotional messaging, a study in the Journal of ...