We are only halfway through January and already the first viral challenge of 2026 is here. In fact, given the speed at which ...

The first major viral moment of 2026 has arrived, and it revolves around something unexpectedly small, buttons. Known as the ...

2026’s first viral meme has birthed an iconic catchphrase for nonchalance in the new year Luke Chinman is a writer at PEOPLE. He joined PEOPLE in 2024. His work has previously appeared in The ...

TikTok is all about buttons in the new year. 365 buttons to be precise. No, not the ones you press in an elevator. Yes, like the ones on your shirt. No, it doesn't really make sense. The whole thing ...

A viral TikTok exchange about a New Year’s resolution involving 365 buttons has confused the internet — and birthed an iconic catchphrase TikTok user “Tamara” mysteriously said she was “getting 365 ...