Editor’s note: This is the first article in a six-part series. The second part, which covers firm strategy, is also in this issue. “Change always comes to us from the outside in, forcing us to react, ...

The Business-to-Business or B2B business model refers to a commerce transaction between businesses. In this model, one business provides products or services to another business, as opposed to selling ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. When it comes to launching a new business or pivoting an ...

Business models define how companies earn revenue, including methods like subscriptions. Understanding a company's business model helps investors assess potential profitability. Different industries ...

ServiceNow has an exceptional business model with best of breed technology and products. Its integrated business model, which started with IT operations and services, has allowed it to move into CRM, ...

There’s been a somewhat arrogant tradition among application vendors to equate a business service with an application. In their view, if an application is performing well, then from an IT perspective ...