Brand awareness means how customers perceive, recall and recognise a brand. It also measures the brand’s external perceptions, which plays a key role in building marketing strategies specific to ...

Today's advertising market combines the advantages of traditional, time-tested methods with up-and-coming ways to help increase brand awareness for your product. Combining 21st-century methods with ...

Ultimately, the goal of any marketing plan is to increase sales of your product or service, a process which often begins by developing an awareness of your brand. But before outlining the aims and ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Brand awareness is a crucial element of long-term business success because it marks the beginning of a trusting, mutually beneficial relationship between the brand and its target audience. And this ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

Generating brand awareness is essential for building a strong and memorable brand that resonates with your target audience. In uncertain times of economic instability, many companies are focused on ...

It’s important to work on increasing your brand awareness if you want to succeed in today’s highly competitive business environment. This guide offers some helpful tips to help you boost your brand’s ...

One of the most underrated aspects of social media marketing is our channel’s ability to make a difference in any part of the funnel. As a whole, social media is a lot like a marketing multi-tool.