You motorcyclists out there know that an astounding number of motorists just don’t see you. In the interest of self-preservation, it’s up to individual bikers to do the best they can to be seen. Brake ...

Brake Free goes one step further, by placing an extra brake light on the back of the rider's helmet, effectively closer to the eye level of most other drivers. Comprised of 100 ultra-bright LEDs, its ...

Brake Free on Shark Tank has motorcycle riders buzzing. The new product has fans of the hit ABC show wondering what makes the motorcycle equipment so special and where Brake Free can be bought. After ...

Motorcyclists are constantly trying to come up with ways to make themselves more visible. All of the protective safety gear in the world doesn’t do you much good if other drivers can’t see you. An ...

Rear-ender crashes involving motorcycles are too frequent, probably because we often slow down with engine braking, rather than the brakes. This can take following motorists by surprise. So the makers ...

It looks like the Brake Free safety helmet light got a lot of love on Indiegogo. With 10 days left until its funding campaign ends, the project almost doubled the amount it was asking for. The San ...

An extra brake light on the helmet seems like a sensible way to boost safety for motorcyclists – it shines directly into other road users' field of view and can alert them of a decelerating vehicle, ...

May 19, 2015, Parker, Colorado — LucidBrake www.lucidbrake.com, creator of the first smart wireless bike brake light, announced today that it will give 20% of all pre-order sales of LucidBrake at ...

Following on from the successful Kickstarter campaign launched by French design company Cosmo to create the Cosmo Connect smart brake light for motorcyclists. Cosmo has this month unveiled its new ...

When it comes to determining how easy to use a product really is, it’s always good to consider whether or not good ol’ mom and dad could figure it out. After all, an excellent design should transcend ...