If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...
As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...
New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...
We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also about how you use the sounds,’ David Filon, chief creative officer of ...
For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...