Google Ads will phase out commissions (per stay) and commissions (per conversion) bid strategies for hotel ads in October. Instead, the platform is introducing target Return on Ads Spend (tROAS) for ...

A key facet of a paid media analyst’s job is to optimise accounts to ensure they’re performing at their best while maximising efficiencies. As part of the fast-paced and everchanging landscape of the ...

Build relationships with multiple general contractors to increase bidding opportunities and negotiation power Perform strategic risk and effort analysis to focus on projects with higher win ...

On this episode of the CMO Series Podcast, Will Eke is joined by Deborah Fleming, Marketing & Business Development Director at Walker Morris, to discuss the critical role of a winning bid strategy and ...

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...

The process of construction bidding embodies a complex interplay of strategic evaluation, risk assessment, and adherence to regulatory codes. Modern bidding strategies integrate rigorous economic ...

Several considerations should be considered while devising PPC advertising bidding strategies. One of the crucial elements for achieving a successful campaign is to have a well-defined objective. Are ...

Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from ...