FMNs are reshaping B2B marketing by using real transaction data — not surface-level intent — to find leads that are actually ...

At the core of this new framework is Vereigen Media’s belief that first-party data must be the foundation of modern B2B ...

NEW YORK--(BUSINESS WIRE)--Bombora, a B2B Data provider, has been named a Leader in The Forrester Wave™: Intent Data Providers for B2B, Q1 2025 report. Bombora, the company that created the B2B Intent ...

Over-automation kills B2B deals. Discover why a human-centric sales strategy is essential for closing the trust gap. NEWARK, DE, UNITED STATES, January 8, 2026 /EINPresswire.com/ — While artificial ...

B2B marketers intent-ions are clear: Some 65% of B2B companies plan to invest more in buyer intent data in 2023, even though 61% of them face shrinking or static budgets. But despite their eager ...

For the past two decades, B2B marketers have been inundated with messaging telling them they need to “take a page from the B2C playbook.” In other words, they were told to modernize their strategies ...

Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. By now, everyone has heard ...

NEW YORK--(BUSINESS WIRE)--Bombora, the leading provider of B2B data solutions for brands, agencies and publishers, today announced an integration with Audigent, a part of Experian and a leading data ...

Managing data and using it to truly deliver customer insight is crucial to every element of success in B2B marketing and business in general. But getting the most out of data means doing it right. All ...

Does data or creative distinguish the best of today’s B2B campaigns or – like Leonardo da Vinci demonstrated – does true genius emerge from combining art and science? Lucy Fisher investigates As we go ...

Brett Hansen is the CGO of Semarchy, a data software company that enables organizations to leverage their data to create business value. Marketers caught up in the minutiae of their company strategies ...