As e-commerce evolves, augmented reality is playing a bigger part in the consumer world. So, what is it, and why is it relevant to e-commerce's evolution? As a social media strategist, my direct ...

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Augmented reality (AR) uses cutting-edge technology to add artificial, digital qualities to real-life objects. Learn how AR ...

A collaboration between award-winning digital creator Karen X Cheng and McDonald's rung in the Lunar New Year with an immersive metaverse experience. The innovative campaign includes an experiential ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

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TikTok's new hyperrealistic Bold Glamour filter is raising concerns among some mental health experts over the potential impact the "beautifying" digital image effects may have on social media users' ...

Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Social media platform Snapchat have introduced a host of new features and user experiences to engage audience for the World Cup in Qatar. Users can now enjoy highlights, try to their favorite national ...