Amazon is informing Prime members that their Echo devices are receiving a free automatic upgrade to Alexa Plus.

Did you just get an unwelcome Amazon Alexa Plus upgrade? Find out why it happened and how to revert back if you don't like it ...

Amazon automatically upgrading Alexa plus for Prime members is raising concerns over control, performance changes, and mixed ...

Amazon is bringing Alexa+ to the web with a new Alexa.com site, expanding its AI assistant beyond devices and positioning it ...

Amazon is turning Alexa.com into the front door for its next generation of AI, shifting the assistant from a voice gadget in ...

Over the past couple of weeks, users on the r/alexa subreddit have reported getting automatically upgraded to Alexa Plus as a ...