Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore strategy, context, and ROI.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Norman Becomes GroupM CEO The quotable Rob Norman, digital chief of the biggest media buying agency on the planet, GroupM, has become even chief-ier with his elevation to ...

MIAMI, FL, UNITED STATES, January 6, 2026 / EINPresswire.com / — Soaring High Marketing Solutions, a Miami Search Engine Optimization Company serving small and mid-sized businesses, has launched a service that optimizes content for AI-driven search engines.

When I last wrote about Google AI Mode, my focus was on the big differentiators: conversational prompts, memory-driven personalization, and the crucial pivot from keywords to context. As we see with the Q2 ad platform financial results below, this shift is ...

AI search engines prefer clear E-E-A-T signals: A team with real faces, defined roles, education, certifications and participation in conferences or professional groups. Google and Bing favor sites where the expertise of the leader and team is visible through interviews, awards, speeches and joint materials with clients and partners.