Marketing managers or officers are focused mainly on the practical application and management of an organization's marketing operations. For marketing managers to be efficient and effective in ...

Advertising operations managers are responsible for the advertising done by a company. They may be employed by advertising agencies or service-based companies, and in some organizations the ...

Opinions expressed by Entrepreneur contributors are their own. Many marketing professionals aspire to become excellent marketing managers who can direct entire teams toward commercial and creative ...

Opinions expressed by Entrepreneur contributors are their own. Marketing managers can earn a median income of $135,030, with top earners making up to $192,520 annually. The role is one of the top 25 ...

Having a social media presence is nonnegotiable for today’s businesses. It’s a crucial part of the overall marketing strategy, helping brands increase their awareness and generate website traffic.

As the founder and lead Content Strategist at my own content company and an Associate Director of SEO at a global agency, my day is filled with content marketing activities. From content topic ...

As a career software CMO, I have always been frustrated, and indeed embarrassed, by the fact that there is no decent enterprise software for managing the marketing department. While sales, engineering ...

Content marketing has come a long way since its early days. You can no longer write something, post it online, and expect it to generate positive results because you were one of the first to write on ...