Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...

Pay-per-click (PPC) advertising is well and truly becoming the go-to advertising type for brands of all sizes for its return on investment and ability to scale up and down, along with quick turnaround ...

Brain activity study shows Neuro-Contextual advertising drives 3.5x higher neural engagement and 26% lift in positive, action-driving response For brands and media planners, the findings indicate that ...