Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time ...

From agentic AI streamlining workflows to contextual streaming TV ads that adapt in real-time, the future belongs to brands ...

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...