We asked design expert Sagi Haviv, a partner at the brand identity firm Chermayeff & Geismar & Haviv and an instructor at the School of Visual Arts, to put politics aside and take us through what ...

Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, ...

Many brands are ditching their well trodden logos in favour of a more abstract approach. Here we unpack this trend and examine whether legibility should be a concern As in any field, trends in graphic ...

Opinions expressed by Entrepreneur contributors are their own. Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and ...